Sunday, December 30, 2012

Press Release- OPI Celebrates Disney's OZ The Great and Powerful

 
OPI announces the launch of six limited edition nail lacquers and a new Liquid Sand™ shade, inspired by Disney’s Oz The Great and Powerful. With an all-star cast that includes James Franco and Michelle Williams, this highly-anticipated film opens in theaters on March 8, 2013.


“OPI is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.“Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.


“The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann.“This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”


With a mix of soft crème and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in What Wizardry is This?, the promotion includes:


 
 Don’t Burst My Bubble
Don’t wake me...I’m dreaming about puffy clouds of white.

 
 When Monkeys Fly!
I’m simply bananas for this gold confetti.


 
 Glints of Glinda
Only a good witch could turn beige from meek to chic.
 

 
Which is Witch?
Is this silver glitter with iridescent sparkle or the other way around?
 

I Theodora You
This adorable, sheer pink is bewitching on you.


Lights of Emerald City

White confetti adds city girl flair and style to nails.
 
What Wizardry is This?
A textured, matte finish infused with reflective sparkle
 
As with all OPI nail lacquers, the shades inspired by Oz The Great and Powerful contain no DBP, Toluene, or Formaldehyde, and feature OPI’s exclusive ProWide™ Brush for the ultimate in application. This limited edition promotion will be available beginning March 2013 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, jcp Salons, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each nail lacquer.



ABOUT Oz The Great and Powerful
Disney’s fantastical adventure “Oz The Great and Powerful,” directed by Sam Raimi, imagines the origins of L. Frank Baum’s beloved wizard character. When Oscar Diggs (James Franco), a small-time circus magician with dubious ethics, is hurled away from dusty Kansas to the vibrant Land of Oz, he thinks he’s hit the jackpot—fame and fortune are his for the taking—that is until he meets three witches, Theodora (Mila Kunis), Evanora (Rachel Weisz) and Glinda (Michelle Williams), who are not convinced he is the great wizard everyone’s been expecting. Reluctantly drawn into the epic problems facing the Land of Oz and its inhabitants, Oscar must find out who is good and who is evil before it is too late. Putting his magical arts to use through illusion, ingenuity—and even a bit of wizardry—Oscar transforms himself not only into the great wizard but into a better man as well.
 “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.

 
I can't wait to try What Wizardry is This? ! Are you going to check out these shades??  Are you excited to see James Franco on the big screen again ? :p
 

6 comments:

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  1. I also like What Wizardy Is This :) I'm excited about the movie, I'm hoping they also make a movie for "Wicked" I love the spin with that story :)

    I'd like to invite you to join our weekly Sunday and Monday Meet & Greet Blog Hop - Come link up and join the fun if you have time this weekend :)

    http://createdbylaurie.blogspot.com/2012/12/sunday-monday-meet-greet-blog-hop_29.html

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  2. love the when monkey fly color
    im a hude fan of opi
    very nice blog im following you
    SadeeStyle While you’re visiting, follow along so we can keep in touch!

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    1. wow thanks so much for the follow! Your site is amazing and I'm so flattered you like my blog :) Followed you back GFC, would love to kit!!

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  3. OOOh!! What a fun collection. I will be getting the Emerald City one. I don't have anything like it in my collection. Thanks for following me. I'm now following back! Happy New Year! Stacie xo

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  4. Oohh...I can't wait to check out the movie! And there's some real winners in this collection - hopefully I can check them out in person soon!

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  5. Oh i love OPI nail varnish and you have some wonderful colours here. i have a slight obsession at the moment with painting my nails and nail art so i love nail varnish posts.

    Txx

    http://www.fantasticfunfashion.blogspot.com/

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Thank you so much for the comment, I love them and read every one! Hope you visit again :)

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